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Razed building unmasks piece of Humboldt past

Grocery store, Double Cola sign hidden for half a century now visible

SURPRISE BEHIND WALL – Lucy Allison and her son, Bob DeLoach, stand on the sidewalk beside their 14th Ave. shoe store as the two buildings across the street are being torn down. Allison owns three building across the street from Simmons Shoe Store and was pleasantly surprised to see the Hardaway Grocery and Double Cola sign painted on the side of her building.

by Danny Wade

Two downtown buildings were demolished Friday morning on 14th Ave. in Humboldt. But when one of the walls was unmasked, it revealed a pleasant surprise.

In 2018, Humboldt Utilities purchased the buildings. General Manager Alex Smith said the buildings were torn down and the property will be used for storage.

PILE OF RUBBLE – A trackhoe worker makes quick work of tearing down two buildings on S. 14th Ave. in Humboldt Friday morning. The property is owned by Humboldt Utilities but used to be home to Espey Furniture, Wever’s Furniture and Appliance and Henley Printing.

Lucy Allison, owner of Simmons Shoe Store said both buildings were in bad shape. The roof of one building had fallen in and trees were growing through the top.

Allison also owns the three buildings across the street from the shoe store and at one time two were the location of the men’s and kids’ shoe store of the family business. The third building has been used for storage.

It was that building that butted up to the buildings being torn down. When the north wall came down, it revealed Allison’s building. On the side was a big painted sign for a former business—Hardaway & Son Grocery-Market. The sign advertised Gold Dollar Flour and Jack Sprat Foods. But the lower three-quarters of the sign was for Double Cola.

A piece of history had been covered up for decades and decades when the new building beside it was constructed. Humboldt historian John Blankenship believes the buildings were built sometime in the 1940s or that era.

“It was originally owned by B.H. Hardaway,” Blankenship said of the business. “His son (possibly James) I believe operated the store after his father’s death in 1960.”

Bob DeLoach recalled as a young boy buying candy bar and a coke for a quarter and getting a nickel back.

The buildings razed last week had a history as well. Allison recalled Espey Furniture was located there. After the business closed, Wever’s Furniture and Appliance moved from Main Street into the 14th Ave. location.

John Wever

John B. Wever first went into business in 1946 as a half interest partner with Charlie Christmas. The business, Christmas and Wever was located on Main Street in Humboldt next to the former Presbyterian Church.

In 1952, Wever sold his interest to Christmas and started his own furniture and appliance store on 14th Ave., at which time he became a General Electric dealer.

Between the years of 1952 and 1972, Wever acquired five buildings and built two warehouses.

After Wever’s closed, Floyd Henley moved his printing operations, Henley Printing, into the building. A few years later, Henley sold the business to Bob Seals, keeping the business name, Henley Printing. After Seals closed the business, the building remained unused for a few years when Humboldt Utilities purchased the property.

There are thousands of stories of Humboldt history. It’s ironic that it took tearing down a dilapidated building to reveal a piece of history that is over half a century old.

WEVER’S FURNITURE & APPLIANCE – John Wever was an original partner in Christmas and Wever Furniture on Main Street but last sold his shares. He opening his own business, Wever’s Furniture and Appliance on S. 14th Ave. This picture of Wever’s Furniture & Appliance from the 1990s shows what the building looked like at that time. Last week, the building was torn down.


  1. Carol Shaul on April 29, 2020 at 7:07 am

    That is a ‘ghost sign’. One of the brightest ones I ever saw. Groups of men painters, called walldogs, travelled across the country painting signs such as this one on barns, brick walls. The first ones started around 1890, and continued until the 1960’s when neon signs became popular.Most are gone now- buildings torn down or signs completely faded out. When they are mostly faded yet readable still, they appear ‘ghostly’, thus the term ‘ghost signs’. A wonderful piece of history, soon to disappear…..

  2. Matt Butler on May 13, 2020 at 7:53 pm

    Were there any local sign companys that could of painted the sign or is the wall dogs explanation a complete certainty.

  3. Matthew Conte on June 21, 2020 at 1:41 am

    There was another ghost sign in Humboldt of t he Double Cola advertisement but I think it was just the drink double cola part. its infront of the back and behind the buildings around that area

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